An Italian story
Post World War II, the golden years of the bicycle. An
entire country moved around on two wheels, and two
champions, Coppi and Bartali, challenged each other on the
roads of the Giro and the Tour. These were the years
before the economic boom; the motorization of Italy was
still yet to come.
craftsman, Martino Schiavon, produced bicycle seats in an
attic in the historical center of Padua. This was the
beginning of the story of Selle SMP, an Italian story based
on age-old values such as tenaciousness, spirit of
initiative, courage, and the desire to embark on a new
enterprise, counting on the strength of ones own ideas.
Over the years
the company grew and developed until becoming one of the
main producers worldwide in terms of innovative capacity and
number of products sold. Then, at the beginning of the
2000s, the sector was hit by a serious crisis caused by
formidable competition from Asian producers.
company on the panorama of national producers, Selle SMP
decided to face the global market difficulties without
taking the route of delocalization in countries with low
family, convinced that the local production network must not
lose experience and know how gained over many years of
impassioned work and sacrifices, has kept production and
employment in the Veneto region, opting to compete in the
field of innovation and quality.
following long and in-depth anthropometric and ergonomic
studies, Pro, the first creation in the 4BIKE series, was
born. Selle SMP became a pioneer of a different and
absolutely innovative concept of the bicycle seat.
On July 21,
2006, 60 years after that day in 1947 when he started up his
business, Martino passed away. Over the years the helm of
the company was taken over by his sons Franco and Maurizio,
but up to the day he died Martino was the President and
continued to show up for work every day.
Today Selle SMP
is the leader in the sector of high-range ergonomic seats.
Sixty years have gone by, but each individual seat is still
entirely produced in the Veneto, with the same passion and
craftsmanlike care as when production was in a tiny attic.
If up to a few
years ago the focus of the company was the first system,
supplying the main world bicycle producers, intensive
research and development over the years has led to a
substantial modification in the positioning of Selle SMP in
the market, enabling it to offer high, middle and low range
Selle SMP is founded
Annual production of 1,000,000 seats
Transfer to new headquarters in Casalserugo
Annual production of 3,000,000 seats
Internal testing laboratory is created, over 5,000,000
First company in the sector with a certified quality
- 2004 The
4bike revolution is born with the PRO model
- 2005 -
Composit, Evolution, Stratos
- 2007 The
- 2010 The
first Giro dItalia